Frusack aims to dramatically reduce plastic waste in our everyday life. The reusable drawstring bag represents an ecological alternative to thin plastic bags commonly used for shopping groceries. With an annual consumption of over 400 units per person in the Czech Republic (numbers vary in the EU), such bags are the least recycled plastic waste and a major environmental burden. The EU is implementing legislative changes to reduce single-use waste in all member countries before 2025. Our pilot product is to be followed by other innovative solutions for ecological shopping and food storage.